Orbis Lifestyle

Overcoming operational challenges in a traditional market

ORBIS Lifestyle, an innovative supplement brand, was born with a clear mission: to improve people's well-being through high-quality food supplements and education. However, entering markets such as Switzerland and Italy presented major challenges. In these countries, 85% of supplement sales are made in physical stores - mainly pharmacies - which made it difficult for new players like Orbis to establish themselves through traditional channels.

"Pharmacists wanted products that were already well-known to ensure rotation. That was a real challenge, because we had to build a brand from scratch and educate the consumer directly."
- Pietro Pelizzari (Co-founder of Orbis Lifestyle)

Managing logistics in-house soon became untenable as Orbis went from 50-70 orders per month to hundreds. The team ended up spending more time preparing shipments than growing the brand and focusing on marketing.

"In the beginning we were preparing all the orders ourselves, printing labels, managing the support. When we reached 50-70 orders a month, we knew we had to change."
- Pietro Pelizzari (Co-founder of Orbis Lifestyle)

Exponential growth and international expansion

Despite initial market barriers, Orbis Lifestyle leveraged influencer marketing and ecommerce to accelerate growth. In just five months, monthly turnover reached six figures and orders went from 150-200 to more than 1,500-1,600 per month. In addition to Switzerland, the brand expanded into the UK, Italy, Spain, France and Germany, with plans to further strengthen its presence in Europe.

The commitment to the Direct-to-Consumer (D2C) model

In the beginning, Orbis relied on B2B collaborations with gyms, pharmacies and health professionals. However, a campaign with influencers that sold out in a week marked a before and after: it was time to bet on the D2C channel.

"That was the turning point. Although D2C was not strong in Italy, we saw the opportunity. In six months, we went from zero to turning over six figures a month."
- Pietro Pelizzari (Co-founder of Orbis Lifestyle)

Currently, B2B sales represent only 5% of Orbis Lifestyle's revenue. Ecommerce has become the real driver of the business.

Logistics transformation with Amphora

As the brand grew, it became clear that logistics would be a bottleneck without the right partner. Amphora's advanced infrastructure, competitive rates and digital dashboard were key to professionalizing the operation.

"Before, we had no visibility. With Amphora's digital panel we can monitor everything in real time. It's a before and after."
- Pietro Pelizzari (Co-founder of Orbis Lifestyle)

Since its alliance with Amphora, Orbis has experienced remarkable improvements:

• Fulfillment more agileOrders placed over the weekend are ready to ship on Monday.

• Better customer experiencethanks to more efficient courier integrations.

• ScalabilityThe brand went from 100 to more than 2,000 orders per month without operational friction.

• Optimized inventory managementThis has made it possible to expand the product portfolio.

Looking to the future: what's next for Orbis Lifestyle

Orbis aims to further strengthen its strengths: consolidate its online presence, grow in the UK market and continue to expand in Europe. While Europe remains the priority, the brand wants to refine its digital strategy by relying on Amphora to ensure unrestricted growth.

"Our focus is still Europe, but interest in the UK is growing. With Amphora, we know we can scale efficiently."
- Pietro Pelizzari (Co-founder of Orbis Lifestyle)

The collaboration between Orbis Lifestyle and Amphora demonstrates how strategic logistics can open up new opportunities for growth. Both companies are already working on new joint initiatives and events.

With the right logistics partner, scaling a business is not only possible: it is inevitable.