Orbis Lifestyle

Overcoming operational challenges in a traditional market

ORBIS Lifestyle, an innovative supplement brand, was founded with a clear mission: to enhance people's well-being through high-quality food supplements and education. However, breaking into the Swiss and Italian markets presented significant challenges. With 85% of supplement sales occurring in physical stores—primarily pharmacies—newcomers like Orbis found it difficult to establish themselves through traditional retail channels.

“Pharmacists wanted products that were already well-known so they could be sure about the sellout. That was a real challenge for us because we had to create a brand from scratch and educate consumers ourselves.” – Pietro Pelizzari (Co-founder Orbis Lifestyle)

Managing logistics internally quickly became unsustainable as Orbis scaled from 50-70 monthly orders to hundreds. The team found themselves spending more time packing and shipping than focusing on brand growth and marketing.

“In the beginning, we were preparing every order ourselves, printing labels, handling customer service. When we hit 50-70 orders per month, it became clear we had to make a change.” – Pietro Pelizzari (Co-founder Orbis Lifestyle)

Exponential growth & expansion

Despite initial market barriers, Orbis Lifestyle capitalized on influencer marketing and ecommerce strategies to accelerate its growth. In just six months, the company’s revenue skyrocketed to 6 figures/month in 5 months. Order volumes followed suit, surging from 150-200 orders to 1.500-1.600 monthly. Orbis also expanded its presence beyond Switzerland into the UK, Italy, Spain, France, and Germany, with plans to strengthen its European market share.

The shift to Direct-to-Consumer (D2C)

Initially reliant on B2B partnerships with gyms, pharmacies, and medical professionals, Orbis transitioned towards a predominantly D2C model. The shift was sparked by an influencer campaign that resulted in a product sellout within a week, solidifying the potential of ecommerce.

“That was the sign for us. Even though D2C wasn't big in Italy, it was an opportunity. In six months, we scaled from scratch to six figures per month.” – Pietro Pelizzari (Co-founder Orbis Lifestyle)

Today, B2B sales represent only 5% of Orbis Lifestyle’s revenue, with ecommerce driving the majority of its success.

Logistics transformation with Amphora

As Orbis scaled, it became evident that logistics would be a bottleneck without the right partner. Amphora’s advanced logistics infrastructure, competitive pricing, and digital dashboard made a compelling case.

“We lacked visibility before. With Amphora’s digital dashboard, we can track everything in real-time. It’s a game-changer.” – Pietro Pelizzari (Co-founder Orbis Lifestyle)

Key improvements since partnering with Amphora include:

• Faster fulfillment: Orders processed over the weekend are ready to ship by Monday.

• Improved customer experience: Better courier integrations ensure quicker deliveries.

• Scalability: Orbis scaled from 100 to over 2.000 monthly orders without operational strain.

• Better inventory management: With more accurate stock tracking, Orbis was able to expand its product line.

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Looking ahead: The future of Orbis Lifestyle

Orbis Lifestyle is focused on doubling down on its strengths, enhancing its ecommerce presence, expanding in the UK, and solidifying its foothold in Europe. While European markets remain a priority, the brand’s primary goal is to refine its online strategies and continue leveraging Amphora’s solutions for seamless expansion.

“Our main focus remains Europe, but we’re seeing increasing demand from the UK. With Amphora, we know we can scale efficiently.” – Pietro Pelizzari (Co-founder Orbis Lifestyle)

The partnership between Orbis Lifestyle and Amphora is a testament to how strategic logistics can unlock new growth opportunities. As the collaboration continues, both companies are set to explore new events and joint initiatives.

With the right logistics partner, scaling a business isn’t just possible, it’s inevitable.