Jorge Pelaez | Farma2go

For Jorge Peláez, AI is a key lever in the pharmaceutical sector, especially when used for improve how the product is communicated to the customer. In Farma2go they apply it to generate catalog from their own knowledge bases and expert curation, managing to better explain the use, composition and real value of each product.

But technology alone does not build loyalty. A customer returns when three key factors:
✔️ el mejor producto
✔️ el mejor precio
✔️ una logística excelente

If one of them fails, there is no buyback. Therefore, the stock preparation and speed of shipment are critical in order not to lose the customer on the second or third purchase JorgePelaez Farma2go 16.9 Full ....

In a highly competitive environment, Jorge emphasizes the importance of the total alignment between purchasing and marketing. They cannot work in silos: without real coordination between teams, it is impossible to be competitive in price and service at the same time.

His final reflection is clear: logistics is still undervalued. A lot is invested in the front end and in aesthetics, but the real value for the customer lies in receive the order on time and in perfect condition. Operational efficiency is no longer a differential, it is a requirement for survival.